Mothers need to know why breastfeeding is important and the implications of not breastfeeding for themselves and their baby. They also need to understand what will make breastfeeding most likely to succeed so an explanation of practices like skin-to-skin contact, why keeping baby close and baby-led feeding are important and how to hold and attach their baby effectively. They should also know about practices which may hinder their likelihood of success like offering infant formula or using teats and dummies whilst breastfeeding is being established. Making sure that written information and the From Bump to Breastfeeding DVD are given out and mothers encouraged to use them to develop their knowledge will help to reinforce what you are saying.
Click here to download an antenatal checklist.
Following publication today in BMJ Open of a new paper on the link between bed-sharing and Sudden Infant Death Syndrome (SIDS), UNICEF UK Baby Friendly Initiative has issued the following statement.21 May 2013
We are pleased to confirm that Alex Salmond, First Minister of Scotland, will give the opening address at this year's conference in Glasgow on November 27-28.23 April 2013
UNICEF UK Baby Friendly Initiative today urged supporters to join the call for formula milk companies to change their marketing techniques, as outlined in the recent Save the Children report ‘Superfood for Babies’.9 April 2013
Health professionals in the UK need to be fully aware of marketing practices of infant formula companies, warned the UNICEF UK Baby Friendly Initiative today, as it launched new guidance to help clarify good practice.27 March 2013
