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UNICEF UK launches guide to formula milk advertising for UK health professionals
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What effective breastfeeding looks like
What effective breastfeeding looks like
This clips shows an animation of what effective positioning and attachment looks like.
Positioning and attachment
A breastfeeding counsellor helps a mother with her positioning and attachment whilst breastfeeding.
Public breastfeeding
Mothers discuss their experiences and expectations of breastfeeding in public.
Keeping mothers and babies close
This clips shows how mothers keep babies close to them in the early weeks and months and how this helps them learn to recognise feeding cues.
Dads
A short video looks at ways in which dad Andy takes his part in looking after the children.
Baby-led feeding
This clips shows how baby-led feeding happens in practice.
Difficult birth
A difficult birth for Teresa has an impact on her first contact with her baby.
Skin-to-skin contact
A mother experiences skin-to-skin contact with her baby after birth.
First breastfeed
Ineffective attachment
This clip shows how ineffective attachment happens and how it can cause sore nipples.
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